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Lead storyTravel Updates

A Viral AI Bot Just Showed Travel What Frictionless Actually Means

Instinct, a freshman AI assistant that has Silicon Valley buzzing, can book and rebook trips from a text thread. Key lesson for travel: Talking about frictionless booking isn't the same as delivering it.

News, insights and company updates

A Viral AI Bot Just Showed Travel What Frictionless Actually Means

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